Link building refers to the processes through which we encourage other brands to display a link to our website on their own. We want other websites to link back to our website. Every link we receive can be thought of as a vote for our website’s credibility and value. In simple terms, it’s the website with the most high-quality votes that stands the greatest chance of ranking highly for its key terms.
Gaining backlinks, and a healthy link profile accounts for the vast majority of a site’s
ranking according to Google’s algorithm. If you want to hit number one for your keywords and stay
there, you need a diverse and healthy link profile.
Today’s link building is centred firmly on links from reputable sources which are relevant
to our sector or location, and are given free of charge because somebody values us as experts in our field.
Social media including
and so on, is the tool through which we get those relationships. It’s where we show our business’
personality. It’s a way of introducing ourselves and getting involved in conversations by adding real
value. It’s important to consider this relationship in all of your social media activity, be it business
to business or business to consumer. Think about the conversation – listen as much or more than you
speak, share things that are useful, and respond to people.